Global travel distribution platform DidaTravel unveiled traveller trends for the upcoming 2025 Chinese New Year period.
The welcoming of the Year of the Snake spans an eight – day holiday from Tuesday, January 28, to Tuesday, February 4.
According to DidaTravel’s booking data, total outbound hotel bookings during the Chinese New Year showed a 48% increase compared to 2024.
For outbound mainland Chinese travellers, Japan, Thailand, Malaysia, Singapore, the UAE, Hong Kong SAR and the US, were the top destinations.
Japan outbound hotel bookings by Chinese travellers have tripled, and US bookings more than doubled from a year ago. Short-haul Asian destinations including Indonesia, Vietnam, South Korea remin popular.
Norway featured for the first rime in the top 20 destinations list for CNY.
The average daily rate (ADR) for hotels globally increased by nearly 10%
However, the share of five-star hotel bookings decreased from 32.2% to 26.5%, while bookings for three to four-star hotels saw a notable rise.
The average length of stay for Chinese travellers per hotel remained steady at three days, which is the same as last year.
Travellers also showed a trend of planning and booking earlier than last year, increasing from 45 to 54 days.
Snow Xiao, Head of Hotel Direct Contracting at DidaTravel said: “We are thrilled to witness the emergence of new popular destinations for Chinese travellers and their growing willingness to venture to longer-haul destinations.”
“We are also encouraged by the robust growth in inbound travel to China. The extended advance booking window demonstrates that travellers are embracing early planning.”
Inbound travel bookings to the Chinese mainland achieved double digit growth, with top bookings made by travellers from South Korea, Thailand, Indonesia, Malaysia, Singapore, Japan, the US, Australia, Germany and the UK.
