Does travel need traditional media?
The public’s use of the media and the media’s influence on consumers’ buying decisions will be among the topics discussed at the second Media Summit at ITB Berlin, on March 11.
Media and the tourism industry will debate whether colourful images in glossy magazines still continue to whet readers’ appetites for travelling abroad, and whether consumers base their decisions on the information they obtain from daily newspapers.
Against the backdrop of declining newspaper and magazine circulation figures, and of the seemingly unstoppable online media machine, the summit will ask the question: Do consumers only listen to “friends” on social networks, or do they still trust traditional, good-quality journalism?
The event members of the media and of publishing companies, as well as advertising and marketing executives representing tour operators, the online travel industry, aviation, the hotel industry and tourism organisations.
Ian Jarrett
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