Dot travel domain name ‘has missed the boat’
The dot travel domain name has missed the boat as many online shoppers have already created their own website favourites, according to new research.
Internet hosting company UKFast said web savvy shoppers will have little interest in the new domain name.
It said 74% of consumers have developed personal lists.
UKFast managing director Lawrence Jones said: “The majority of companies such as British Airways are buying dot travel names only to secure them against competition. The real priority is to build brand loyalty with the price conscious consumer and make it into personal bookmarks.”
The study revealed online shoppers have three personal favourites for dynamic packaging with lastminute, Expedia and Opodo the main grouping.
“With bookmarking, consumers have already decided how to find bargains on the web,” said Jones. “The challenge is to get your brand into these lists by consistently delivering the best choice and most competitive prices.
“The American conglomerate running the dot travel domain is joining the web market late and simply looking to capitalise on those who are already achieving success.”
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025
U.S.A. and Israel attacks on Iran impact air movements in the Gulf (Update 1.00pm CET)
Global tourism exceeds 1.5 billion travelers announces UN-Tourism