Downton Abbey star to front new Secret Escapes TV campaign
Flash sales site Secret Escapes will launch a TV advertising campaign tomorrow with a voice over by Downton Abby actress Jessica Brown-Findlay, who plays Sybil in the long-running series.
The new campaign, developed by newly-appointed advertising agency Karmarama, will promote members-only Secret Escapes’ wide range of holidays.
It is centred around the tongue-in-cheek concept of #SMUGFACE to encapsulate the feeling you get when you’ve bought a bargain. Secret Escapes claims to offer discounts of up to 70% on luxury holidays.
Chief executive Alex Saint said: "We’ve reached an exciting period in the brand’s development where we’re operating in 10 countries, offering hand-picked holidays to over 10 million members.
"Now feels like the right time to launch our latest TV advertising campaign with the newly appointed, Karmarama, to showcase the breadth of the holidays we have to offer.
"Our members love sharing stories of their surprise and excitement when they manage to snap up luxury holiday at up to 70% off so we wanted to have some fun in capturing this sentiment in our new series TV creative, using the hashtag #SMUGFACE to drive consumer engagement.
"The previous campaign which featured Camilla Arfwedson proved to be very popular and we anticipate that the new adverts will grow on this success."
Sam Walker, group executive creative director at Karmarama, said: "Secret Escapes is a really exciting business to be working with and we’ve tried to create communications that match their level of ambition. #SMUGFACE is one of those things that everyone can relate to – when you know you’re paying less than everyone else for the same amazing holiday. "
Since its launch in 2011, the brand has sold over one million room nights.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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