Dreamtime itinerary due next month
Tourism Australia’s Dreamtime, showcasing Australia’s best incentive experiences for international business events buyers, will return this year.
Dreamtime 2011 will target 100 business events decision-makers (buyers) to participate in a series of educational activities and business networking events.
Full details of the week-long Dreamtime 2011 itinerary, which is currently being finalised, are due to be announced in March.
Managing director of Tourism Australia, Andrew McEvoy, said,
“Targeting business events travellers helps us to access an untapped market.
“Our data shows three quarters of business event travellers wouldn’t have considered visiting Australia if not for the business event they were participating in.”
McEvoy said before the global financial crisis, the Australian business events market was valued at almost $5 billion “and now we are back on track to achieve similar results in 2011 – and Dreamtime is a key initiative to help us reach that goal”.
Participants for Dreamtime 2011, which is supported by Qantas, will be selected from key markets in North and South Asia, Japan, the USA, Europe, UK and New Zealand.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements