Dull Canada can’t attract visitors
Quiet, safe and boring. And that’s why more people don’t visit Canada, says a recent report.
The number of tourists traveling abroad is up globally by 4.5%, but down more than 4% in Canada, said a United Nations survey of the global tourism industry.
“We are finding that young people are driving the world tourism market, but the image Canada has might not appeal to them very much,” John Kester, chief of the World Tourism Organization that produces the study, told Canada.com.
Canada is viewed as expensive, difficult to enter and unexciting, he said.
Canada is aware of its image problem and is spending $75 million a year to promote itself.
“We find that people feel very positively towards Canada as a country, but they don’t necessarily know how they would translate that into a vacation experience,” said Michele McKenzie, CEO of the Canadian Tourism Commission.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025