EasyJet ‘gears up for launch of new holidays business’
EasyJet Holidays has appointed a new technology partner as it looks to vastly expand its package sales.
It will use ATCORE Group’s reservation and distribution platform, Atcom, to power its bookings. Atcom already powers global travel brands including TUI, Thomas Cook, Center Parcs, SAGA, FTI and DER Touristik, taking over £12 billion in bookings a year.
The partnership announcement comes a year after TUI managing director of product and purchasing Garry Wilson joined easyJet Holidays as chief executive.
He was brought in to boost package sales, with easyJet CEO Johan Lundgren promising to invest more in the holiday division, in order to be able to compete better with TUI and Thomas Cook.
At the time, Lundgren said: "EasyJet entered the holidays market a few years ago but hasn’t taken advantage of the opportunities it has in this area.
"EasyJet has Europe’s largest leisure network from primary airports to leisure destinations, a well-loved, trusted brand, a cost advantage over the leading competitors and a customer base with high spending power.
"EasyJet Holidays can use this platform and easyJet’s scale to capture a significant share of the market."
Recently, the group appointed a new Board of directors to ‘drive the future vision, strategy, and operation of the business’, with several members joining from TUI, including commercial director Alex Loftus and communications director Fiona Jennings.
Paul Bixby, who has worked in a number of senior finance and commercial roles at TUI, will join in July.
Wilson said: "We’re gearing up for the launch of our new holidays business and we’re delighted to have appointed ATCORE, a best in class technology provider.
"ATCORE is uniquely placed to develop a platform that can provide a bespoke easyJet Holidays product and customer proposition that can scale across all of easyJet’s markets as we grow."
EasyJet Holidays offers city, beach and ski packages from the UK, Switzerland, Germany, Italy, Spain, France and the Netherlands to more than 1,450 destinations in 30 different countries across the easyJet network.
At the ABTA conference last year, easyJet chief executive Johan Lundgren said the company was in discussions with a number of large hotel chains and individual hotels to grow its holidays division, saying there was ‘a huge opportunity for hotels to tap into its customer base’.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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