End of the long lunch?

Sunday, 01 Mar, 2007 0

Sofitel hotels in Australia may have brought the curtain down on the long businessman’s lunch.

Accor’s luxury hotel brand, Sofitel has launched a “30 Minute Lunch” that will provide a four-course meal with the order taken and the meal fully served within half an hour.

And the lunch comes with a Sofitel guarantee – if you don’t get your meal within 30 minutes it’s free.

The lunch will include four courses – appetizer; soup or salad; entrée; and dessert – served simultaneously with the dishes highlighting the best local produce.

The prix-fix (fixed price) meal will range in price from approximately A$25 to $38 per person depending on the dishes presented.

“Time may be a challenge for today’s busy executives and travellers, but that shouldn’t mean they have to compromise on quality,” said Thomas Van Vliet, vice president Sofitel Asia Pacific.

And for those who hanker over the long lunch and a bottle or two of their favourite wine, the news is not all bad.

“The old tradition of the long lunch will never die out, so there is still the more leisurely menu for those who have the time,” says Sofitel.



 

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Ian Jarrett



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