Europcar’s Ubeeqo buys Spanish car sharing business
Ubeeqo, the start-up company in which Europcar Group has a majority share, has acquired Spanish start-up Bluemove.
Bluemove is a well-established tech company in the car sharing market in Spain, with access to a fleet of vehicles seven days a week, 24 hours a day, through a dedicated app.
It has 47,000 registered customers in Madrid, Seville and Malaga and will be soon launched in Barcelona and Valencia.
Ubeeqo is already present in France, UK and Belgium and is coming soon to Germany and now Spain through the acquisition of Bluemove.
"Together, we are going to simplify customers’ lives by providing them with solutions that adapt seamlessly to their usage patterns and mobility needs," said Philippe Germond, chairman of the Europcar Group Management Board.
"Only a few weeks after the acquisition of a French franchisee, Locaroise, this new operation is a further illustration of our commitment to create value for our shareholders through acquisitions and the development of new mobility services, alongside the deployment of the second phase of our Fast Lane transformation plan."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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