Fair Trade Tourism South Africa Award Finalist
The World Travel & Tourism Council (WTTC) has announced the 12 finalists for the Tourism for Tomorrow Awards 2008 and Fair Trade Tourism South Africa is one of only 3 entrants that has been short-listed for the category of Investor in People Award.
An international committee of 12 experts led by Costas Christ, Chairman of Judges, Tourism for Tomorrow Awards and internationally recognized leaders in sustainable tourism, selected 12 finalists from 150 applications from more than 40 countries representing Travel & Tourism on all seven continents. Three of the finalists are from Africa.
In South Africa finalists include: FTTSA-certified Grootbos Nature Reserve for the Conservation Award; Fair Trade in Tourism South Africa (FTTSA) for the Investor in People Award; and in East Africa Serena Hotels and Lodges in Kenya for the Global Business Award.
Winners and finalists will be honoured at a special ceremony at the Gala Dinner of the 8th Global Travel & Tourism Summit on 21 April 2008 in Dubai, United Arab Emirates.
Fair Trade in Tourism South Africa (FTTSA) is a not-for-profit initiative that promotes equitable and sustainable tourism, through awareness raising, capacity building and the facilitation of the world’s first tourism Fair Trade certification scheme.
FTTSA awards a special label to tourism establishments that invest in people and the environment and are impacting positively on staff, communities and local economies. To date, 30 establishments have qualified for the label including hotels, guest houses, safari lodges, cultural tours and eco-adventure activities. One-fifth of these are businesses wholly or partially owned by rural black communities who were disenfranchised by apartheid.
FTTSA certification adds value to tourism business in two ways. Firstly by linking products to markets (FTTSA has a worldwide network of 50+ tour operators), which is especially helpful to new and small players who struggle with market access.
Secondly, the certification process is deliberately developmental: feedback processes help businesses to improve human resource development, workplace culture, community investment and other aspects of their operations.
Certification directly and indirectly benefits staff, suppliers, communities, guests and the environment for example, by insisting on staff involvement in decision-making processes, and through developing mechanisms to enhance guest and staff involvement in community investment activities.
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