First Choice looking for US expansion
First Choice Holidays PLC, the Britain-based tour company that is expanding its US presence, named Jerre Fuqua to head up its operations in America.
First Choice previously broadened its base by acquiring the Los Angeles-based YMT Vacations.
YMT offers US tours to people in the 55 to 75 year age bracket, which it calls the “baby boomers to seniors market.” The company says this is the highest growth demographic of the US population.
YMT, founded in 1967, offers close to 15 different itineraries throughout the year. Its escorted tours focus on classic American destinations such as Alaska and the Canadian Rockies.
Companies under the control of First Choice include Travcoa, Intrav, Country Walkers, TCS Expeditions, International Expeditions and Park East.
The First Choice Holidays Group operates from 17 major markets and has eight million customers.
Report by David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Airbnb eyes a loyalty program but details remain under wraps
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026