Flexible stays key to overseas villa stays – Hoseasons
Hoseasons claims to have seen agent bookings rise by 35% for winter European villa holidays over 2007/08.
Lanzarote, Tenerife, Cyprus, Gozo and the Costa del Sol have all contributed to the increase.
The operator’s villa holidays are priced as accommodation-only, allowing agents to put together bespoke travel packages and cover more than 700 properties.
Business development director Pali Badwal said: “It is clear that people want to get away from all the doom and gloom at home, and will still book a winter break – providing the product and price are right.
“The key is flexibility and value: holidaymakers are looking for accommodation with flexible start days and holiday durations, so that their travel agent can source the flights from their local airports which suit their budget and schedule.
“We are finding that our properties which are priced by the night, rather than by the week, are doing well, as they not only enable the travel agent to demonstrate value, but also to sell the exact holiday dates which suit their customers.
“To assist agents in increasing sales we will be sending out additional POS material highlighting the great winter sun destinations we have to offer.â€
by Phil Davies
Phil Davies
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