Fliggy: Surge in National Day Holiday bookings from college students
China based online travel platform Fliggy unveiled new booking insights of the recent National Day and Mid-Autumn Festival holidays.
It found sustained demand for far-flung destinations as well as growing enthusiasm for travel among college students.
Data reveals 14.6% year-on-year growth in the average order value for holiday activities, with Gen Z travellers leading the way.
It saw a notable trend towards multi-destination travel, with per capita bookings for transportation services – such as flights and car rentals – rising 5%.
Per capita bookings for hotels, packaged tours, and tickets also increased 4.6% YoY.
Fliggy’s AI travel assistant, AskMe, which launched in April, has quickly become a favourite, it says.
During the holiday period, its average daily user count surged over fivefold from its summer peak.
Notably, on October 3, the AI audio guide feature – which offers professional on-the-go narratives via user photos – achieved its highest usage to date.
Fliggy’s data indicates that travellers under 30 emerged as the dominant demographic this season, accounting for nearly a quarter of all bookings.
Alibaba group owned Fliggy says college students are shifting away from more budget-focused travel.
Instead, they are increasingly setting their sights on further flung destinations that promise richer experiences.
Fliggy’s data reveals a notable 63% YoY increase in flight bookings among college students, with international journeys seeing an impressive spike of 110%.
Top domestic destinations included Shanghai, Beijing, Hangzhou, Guangzhou, Chengdu, Shenzhen, Chongqing, Nanjing, Wuhan, and Xi’an.
For outbound travel, popular destinations included Japan, Hong Kong, Thailand, South Korea, Malaysia, Vietnam, France, Australia, the United States, and Indonesia.
Bookings across many small- and mid-sized cities in East Asia, Southeast Asia, Australia, New Zealand, and Europe doubled.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt