Flirty Virgin swaps partners

Sunday, 29 Jun, 2011 0

Virgin Australia Is ready to dump its relationship with Malaysia Airlines ahead of a more extensive tie-up with Singapore Airlines.

Virgin and SIA have lodged an application with the Australian Competition and Consumer Commission (ACCC) to form an alliance covering code sharing, new routes, pricing, scheduling, marketing and sales on Australia-Singapore services and international and domestic connecting flights.

They also plan to offer reciprocal benefits to members of their respective frequent flyer programmes, including lounge access.

MAS announced earlier this month it would join the oneworld airline alliance and seek closer cooperation with national flag carrier Qantas.

The latest moves set the stage for a heavyweight battle over south-east Asia between the SIA-Virgin Australia alliance and the Qantas-MAS team.

Virgin Australia said there was no prospect of a broader relationship with Malaysia Airlines followed the latter’s decision to join oneworld.



 

profileimage

Ian Jarrett



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...