Florida encourages visitors to return following Irma
Visit Florida is to launch a post-hurricane marketing campaign to invite visitors back to the Sunshine State following its recent battering by Irma.
The campaign will focus on unaffected areas while providing real-time information and updates on areas that were hit.
Visit Florida CEO Ken Lawson said the ‘vast majority’ of the state’s Destination Marketing Organisations had reported that their areas were ‘open for business’.
"The areas of our state that were more impacted are rebuilding and planning to reopen as soon as possible," he said.
The new campaign will be digitally focused with a series of true-view videos from destinations across the state showing real-tine images of the state.
Real-time travel safety updates are on Florida Now and local DMOs are also updating their websites to serve as a post-hurricane information resource.
"The Florida tourism industry has recovered from many storms over the years, and I have no doubt that our communities and our state will quickly rebound from Hurricane Irma as well," added Lawson.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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