GDSs still key distribution channel for hotels
Macdonald Hotels and Resorts has gone live on both Amadeus and Worldspan in a bid to boost GDS bookings.
The UK hotel operator is now bookable on all four systems, and says this is the key to growing its GDS business.
Marketing director Tony Seaman, said: “It was important for us to be seamless on all GDS systems as travel agents prefer to book through this method. Also, they get better room and rate descriptions back, in real-time availability.”
Macdonald Hotels and Resorts GDS chain code is ‘GB’. The group has more than 60 hotels in the UK including many with extensive meetings and conference facilities as well as spa and fitness centres.
Report by Ginny McGrath
Ginny McGrath
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.































Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025