GHO launches niche brand
Great Hotels Organisation is launching a niche brand for mid-range, contemporary, city-centre hotels targeting the corporate traveller.
The global hotels sales and marketing company will officially launch the new brand, Metro Hotels, at ITB Berlin 2009 next month.
Metro Hotels members will be represented by GHO’s private label GDS code ‘GW’.
Carly Gotz, director of business development and marketing, said: “During this economic downturn, GHO is doing everything we can to ensure our hotels receive their share of corporate business by developing our brands according to demand.
“By expanding our portfolio of hotels to include mid-range properties, this will not only benefit Metro Hotels members but our existing brands will also benefit from increased awareness generated through the corporate market.â€
The 2009/10 corporate travel collection directory, including Metro Hotels members, will be available from June 2009.
GHO is offering a special introductory rate to all new Metro Hotels members.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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