Global Travel Group unveils peaks campaign
Global Travel Group is ramping up the ‘personalisation’ of its peaks marketing campaigns for its members.
An ‘Out of Office’ campaign will run throughout January and February with a range of digital and print resources designed specifically to be overbranded by individual members and presented to clients as exclusive deals.
Participating supplier partners will change on a weekly basis and include Wendy Wu, Titan Travel, Cruise and Maritime Voyages, Fred Olsen Cruise Lines, Classic Collection Holidays, Cosmos, Saga, Oceania Cruises and Newmarket Holidays.
Members will be able to access free resources such as B2C e-shots, social media downloads, video and digital brochures, window cards, A5 brochures, posters and roller banners.
The campaign aims to capitalise on solid performance in cruise, which is up 19% year-on-year across the membership, and with tour operators selling pre-designed packages up 26%.
Global said the return of Sharm El Sheikh and Tunisia to the market is also expected to boost sales.
Meanwhile, the agency group is finalising deals with technology providers Net Effects and Travefy for roll-out in January.
This will give agents software to create bespoke marketing campaigns, bespoke quotes and supply ‘latecards’ offering deals for promotion on social media.
"There is always a huge amount of buzz in the travel industry over peaks so it is vital that Global members can stand out," said managing director Andy Stark.
"Good independent retailers have the benefit of well-developed databases and loyal customers, so being able to reach out in a personalised way is a real advantage.
"The Out of Office campaign has a stylish and contemporary look, and includes suppliers offering a diverse range of products. We’re sure it will be a real hit."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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