Grand Prix bonus for Melbourne
Melbourne’s major accommodation hotels are experiencing close to capacity and their strongest F1 Grand Prix occupancy for years with increased visitation from interstate and overseas guests.
President of Tourism Accommodation Australia (TAA) in Victoria, Peter Crinis, said apart from the direct economic contribution, the Melbourne Grand Prix "encourages investment into new hotels and the refurbishment of existing hotels so that Melbourne remains a first class international tourism destination".
TAA believes the Grand Prix is a great marketing tool both directly and indirectly for Victoria, "which can’t rely on icons such as the Harbour Bridge, Uluru or the Great Barrier Reef to attract tourist’s attention in a competitive and overcrowded market".
Crinis added: "With the relatively small marketing funds that Tourism Australia and Tourism Victoria have to promote Australia to an international market, the Grand Prix, along with the Australian Open tennis, provide Melbourne’s major international exposure each year and are the major promoters of the Melbourne brand."
Ian Jarrett
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