Greece takes early lead in summer 2017 searches
Thomas Cook says Greece was the single most searched-for summer 2017 destination on Christmas Day and Boxing Day among Brits looking for summer 2017.
The country accounted for 17% of all searches on thomascook.com, according to the operator.
The Spanish destinations of the Canary Islands, Balearics and mainland Spain accounted for a third of all searches over the same two days, with 36% of searches for Spain.
When looking at individual Spanish destinations, the Canaries, the Balearics and Spain were second, third and fourth most-search-for summer 2017 destination respectively.
Turkey was fifth and the US sixth on Christmas Day and Boxing Day.
The operator said in October that more holidaymakers will opt for an all-inclusive holiday in 2017, in particular for destinations such as Greece and the Canaries, which haven’t traditionally been recognised for their all-inclusive offering.
Thomas Cook launched its ‘You want, We do’ turn-of-year advertising campaign on TV on Christmas Day.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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