Handheld devices outstrip laptops for Boxing Day searches

Tuesday, 29 Dec, 2014 0

Mobile and tablet searches outstripped laptops for the first time on Boxing Day, report tour operators.

Thomas Cook Airlines said 53% of searches were on tablets and mobile while 47% were on desktops or laptops.

It also said Christmas Day searches were up more than 58% and Boxing Day searches were up 136%.

Mobile searches for First Choice holidays were up 100% on Christmas Day and 88% on Boxing Day. Christmas Day also saw a 63% increase for Thomson holiday searches on tablets compared to last year.

Thomson and First Choice reported searches were up 30% on Christmas Day and Boxing Day versus last year.

Thomas Cook Airlines claims the abolition of under 12s APD led to a 199% increase in long haul searches on Boxing Day.

Christoph Debus, chief air travel officer for Thomas Cook Group said: "The abolition of APD for the under 12’s for next summer is clearly influencing where people are looking too, with huge increases in those looking for long haul breaks."   

Its top five Boxing Day search destinations were Dalaman, Tenerife, Orlando, New York and Las Vegas.

Thomson and First Choice reported Tenerife as the most searched for destination followed by Greece, Cyprus and Goa.

Andrew Flintham, commercial director for Thomson and First Choice said: "For the majority, time off over the festive period with our families gives us the chance to search for a holiday to look forward to."



 

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