HBAA unveils new identity
HBAA, the trade association for the Meetings, Events, and Accommodation Industry, has introduced its new name and identity.
Unveiled at a members and partners meeting, it is now called beam.
It marks a new chapter for the association that which has been operating for the last 24 years.
The board for some time recognised the need for change and the need to have an identity that represents the membership now and for the future, it said.
The new identity is the result of extensive research.
"beam will continue to champion change and lead the debate on key issues that will impact our industry," Beckie Towle, HBAA Marketing Director and Founder of Events Raccoon said.
Members of beam will benefit from being part of a wider community with tools and content accessible to members, as well as strategic partnerships developed to aid members’ business growth.
With membership being for both agencies and venues, this change ensures both sides of the sector are truly represented.
The association will be launching three new board positions: Industry Relations Director, Next Generation Director, and Content Delivery Director.
The Industry Relations Director will serve as a primary face of the Association to attract and retain members and garner support for events, and special initiatives.
The Next Generation Director will serve as a primary face of the Association to attract, retain and recruit talent.
The Content Delivery Director will serve as a primary role to ensure that the Association curates forward-thinking content across all channels.
Over the coming months beam will unveil further details of the strategy and vision, as well as the membership benefits that it will offer and provide.
Sian Sayward, HBAA Governance Director and Director of Commercial Partnerships & Projects at Inntel, said: "Today is just the start of many changes, the start of the journey of transformation as we continue our work to widen the membership."
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