HBX Group expands Marketing Suite with sponsored listings to power hotel growth

HBX Group, an independent B2B travel technology marketplace, has announced the launch of Sponsored Listings, designed to help hotels capture demand and drive measurable performance at the moment bookings happen.

Sponsored Listings enable hotels to secure premium placement within Hotelbeds and Bedsonline search results, ensuring their properties are seen by travel advisors and wholesalers when they are actively comparing and booking through our web platform.

Hotels can activate different tiers of visibility, allowing them to secure the first placement on the first page or maintain consistent presence through sponsored placements across the first page of search results. With an easy activation model, hotels do not compete through bidding, enabling them to align visibility with their commercial strategy, target priority markets, and capture demand where it matters most.

According to early activations across the HBX Group network, campaigns have achieved up to 4% click-through rate and up to 1 booking every 46 impressions.

By increasing visibility at the point of decision, hotels can convert exposure into bookings and revenue. Comprehensive reporting tools provide transparency on impressions, clicks, and bookings generated, allowing partners to track performance based on measurable results.

Beyond visibility, Sponsored Listings leverage the strength of HBX Group’s high-value B2B distribution network, connecting hotels with a qualified audience of travel buyers. Across the network, 70% of bookings come from international travelers, who typically:

• Book earlier, enabling better forecasting and revenue management

• Generate +35% higher ADR compared to domestic or intra-regional travellers

• Stay longer, contributing to lower operational costs per stay

This ensures hotels not only increase demand but also improve the quality and profitability of bookings.

Unlike consumer-facing platforms, Sponsored Listings are designed specifically for the B2B segment, helping hotels reach a qualified audience with strong booking intent, rather than passive browsing behaviour.

Léo Moulinas, Marketing and Digital Presence Director at HBX Group said: “This launch expands our Marketing Suite and reflects our ambition to continue building our capabilities as a Travel Media Network, complementing our core offering and giving hotels new ways to drive demand, revenue, and growth. Sponsored Listings give our partners the visibility they need, at the exact moment travel agents are booking.”

With this launch, HBX Group continues to expand its Marketing Suite, equipping hotels with innovative solutions to increase visibility, capture demand, and grow their business within the global travel trade.