Highlife to make ‘massive inroads’ into overseas market

Thursday, 23 Jan, 2006 0

Short breaks specialist Highlife Breaks is to expand in the overseas market with a new brochure.

The programme, which will also be available as a supplement to the operator’s main brochure, will detail all of its international destinations and attractions.

It is the first time Highlife has pushed for a lion’s share of the market away from home, according to head of business development Neil Beard.

He said: “Historically, Highlife has been a UK breaks specialist. We plan to make massive inroads into the international travel market.

“We already provide breaks to New York, Dubai, Amsterdam, Prague, Rome, Budapest, Barcelona and Venice – we will be increasing our destinations, offering competitive prices and great value for money, throughout 2006.”

Report by Phil Davies 



 

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Phil Davies



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