Hilton expands leisure portfolio
Hilton International has embarked on major expansion of its resorts worldwide. The company plans to open 14 new properties representing 3,500 rooms over the next three years. This will increase the number of Hilton Worldwide Resorts to 60 in 28 countries. The push reflects the changing mix of hotel customer, now 60% leisure and 40% business, according to Hilton. Destinations targeted this year include: Bali, Indonesia; Phuket, Thailand; Cebu, Philippines; Dubrovnik, Croatia; and Barbados. Resort openings next year are planned for Brazil, Fiji, Venice, France and the Seychelles, while properties are due to open in Miami Beach, New Mexico, Margaret River, Australia; and Krabi, Thailand, in 2006. The company is to expand its range of specialist packages such as wedding, honeymoon, spa, golf and diving as part of a move to strengthen links with operators and agents. Hilton says between 60%-90% of its resort room nights came through operators and agents last year. More than 30 UK operators and over 20 in Germany, Austria and Switzerland feature Hilton resorts. Group chief executive David Michels described Hilton Worldwide Resorts as a growth area, adding: “As the demand for our resort package grows, our aim is to offer guests best service in exotic locations throughout the world.” Report by Phil Davies
Phil Davies
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