Hilton lures golfers with Asian Tour sponsorship
Global hotel chain Hilton has teed up a partnership with golf’s Asian Tour
The hospitality group has become the official hotel partner of the Asian Tour.
As part of the agreement Hilton will be prime sponsor of the new ‘Hilton Golfer of the Month’ and ‘Hilton Golfer of the Year’ awards, which will be voted by golf fans across Asia.
Neither party has disclosed the financial details of the sponsorship, but Hilton will be featured on the Asian Tour’s digital and broadcast channels and has the opportunity to run marketing campaigns and promotions at tournaments.
"With the Asian Tour traversing the length and breadth of the Asian region annually, our new association with Hilton Worldwide, who currently operates over 130 hotels across Asia Pacific, is truly a wonderful milestone for us," said Asian Tour chief executive Mike Kerr.
Hilton Worldwide signed a three-year sponsorship deal with the European Tour at the beginning of this year to become tour’s official worldwide hotel supplier.
"Through our golf partnerships in Europe, and now Asia, we are looking to engage with the growing number of golf leisure travellers whilst also supporting the professional tours to provide a home away from home as they travel throughout the season," said Mark Liversidge, Hilton’s vice president, marketing – Asia Pacific.
"We are delighted to be partnering with the Asian Tour and look forward to building a strong presence with them throughout the region through our campaigns on the Asian Tour’s various media platforms and during key events on their ever-expanding golfing calendar."
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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