Hilton: start the $1 billion engine
Hilton Hotels has started a $1 billion campaign it calls a “re-ignition” campaign.It will include:
· Physical advertisements for its properties.
· An advertising campaign promoting the idea that travel should include meaningful experiences and connections.
· The development of partnerships with other market leaders that have a similar philosophy.
Among its new partners are Starbucks, which will distribute coffee at Hilton properties, and Cuisinart, which will supply coffee makers.
The company is trying to maintain its healthy 2005 business, said Jeff Diskin, senior vice president, in a statement.
“We are committed to continuing and building upon our success,” he said.
He said guests in selected and renovated Hilton properties will find new enhancements that include refurbished meeting space.
New ads will feature the Hilton philosophy that travel is more than going from point A to point B.
“Travel is about enjoying the journey,” said Mr Diskin.
Young popular artists with licensed songs will be featured on the hotel’s musical advertising.
Luxurious new amenities will include the Hilton Serenity Bed and Pacific Coast Touch of Down pillows.
Hilton has also partnered with Johnson & Wales University for high nutritional menus as part of the Hilton Eat Right Menu.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025