Hilton Worldwide creates suites brand category
Monday, 14 Dec, 2015
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Hilton Worldwide has announced the creation of an ‘all suites’ brand category comprising existing Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton.
To support the alignment of the brands, the company has made some changes to its brand leadership team.
These changes were brought about to improve owner support, quality assurance and product enhancement, the company said.
"One of Hilton Worldwide’s greatest attributes is our brand management expertise and leadership. Today our brand management strength is as important as ever with the rapid global expansion of our brands and the need to keep them fresh, relevant and highly competitive," said Jim Holthouser, executive vice president, global brands, Hilton Worldwide.
"To continually strengthen our bench of brand management talent, we believe in giving our leaders broader brand exposure and experiences across different brand categories. "
Bill Duncan, a 25-year Hilton veteran, will lead the newly-created All Suites division and will also serve as brand manager for Embassy Suites.
"Leading this evolving group of All Suite hotels, there is great opportunity to take the success of the Embassy, Homewood and Home2 Suites brands to the next level as they continue their global growth," Duncan said.
Other management changes include the appointment of Adrian Kurre as global head, Homewood Suites and Home2 Suites, John Greenleaf as global head, Hilton Garden Inn and Dianna Vaughan will become senior vice president and global head of DoubleTree by Hilton.
All leadership changes take effect next month.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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