Hotel Confidential arrives in Australia
Online travel agent ZUJI.com.au has launched a mystery hotel offering, Hotel Confidential, giving travellers the chance to book centrally located, brand-name, 4 or 5-star hotels at up to 60% off standard pricing.
James Gaskell, managing director of ZUJI Australia, says ZUJI.com.au is launching Hotel Confidential in Australia following success with the concept on sister sites: Last Minute in Europe and Travelocity in North America.
"Hotel Confidential offers a range of premium hotels in major cities across the Asia Pacific region with a best price guarantee. However, there is a catch.
"The name of the hotel will only be revealed to customers once the booking has been made," says Gaskell.
Gaskell said that hotel companies are quickly signing up to be part of Hotel Confidential.
"Over the last 12 months, Australian hotels have had an average occupancy rate of approximately 75%. Many hotels are restricted with how much they can reduce their price due to agreements with other third parties or simply in the interest of protecting their brand.
"Hotel Confidential allows hoteliers to sidestep these concerns. The customer gets the best price for a quality hotel and the hotel can improve its occupancy rate," Gaskell said.
Ian Jarrett
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