Hotel visitors throw out good green habits
Green routine on the road? Forget it, says a survey of frequent travelers commissioned by ELEMENT Hotels, a new Westin-inspired extended-stay brand from Starwood Hotels & Resorts Worldwide, Inc.
In the study, a majority of frequent travelers (59%) admit to letting their “green routines” slip when on the road.
”Even consumers who make an effort to be green forget to pack their good habits when they hit the road. For example, a majority of people (60%) are more likely to leave a bathroom light on overnight in an unfamiliar hotel room than at home,” said the study.
Nearly 70% of frequent travelers open a new mini-bottle of shampoo and conditioner each time they shower on the road.
Another almost two-thirds of frequent hotel guests are more likely to leave a light on when they leave a hotel room than at home.
And although only about a third of respondents believe it is important to change sheets and towels daily at home, three-quarters think it is important to have fresh sheets and towels daily in a hotel.
When it comes to evaluating eco-options, for most consumers the bottom line is the bottom line.
In fact, 62% of respondents agreed that “When I stay in a hotel, one reason I use water and energy less efficiently is because I don’t have to pay for it.”
This sentiment extends to water use. Seventy percent of frequent travelers agree that they try to conserve water “as much as possible” at home, while only 18% do the same in a hotel.
ELEMENT Hotels says it will be pioneering a new, smart approach to sustainable hoteling when it opens its doors in 2008.
“Instead of dictating responsibilities to guests, ELEMENT properties will be designed to make environmentally friendly choices intuitive,” the chain says.
Report by David Wilkening
David
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