Hotelbeds close to completing integration of Tourico and GTA
Hotelbeds is nearing completion of the integration of Tourico Holidays and GTA into its bedbank platform.
Around 90% of its 170,000 hotel partners are now gaining access to all of its 60,000 travel buying intermediaries, it said today.
Hotelbeds acquired Tourico Holidays and GTA in 2017 and since last year has been working to unify all hotel partners onto a new contract.
This allows hotels to distribute their accommodation under the same terms and conditions and use centralised processes for billing and account management.
Hotelbeds managing director Carlos Munoz said crossing the 90% threshold is ‘yet another milestone’.
“In fact it is actually a very important landmark, as we are now nearing the end of the whole process of integrating Tourico Holidays and GTA into Hotelbeds: the unified teams are in place, we’ve consolidated the brands, and we’ve almost completed bringing everything onto one technology stack too."
"We are committed to proving our hotel partners with complementary bookings and increased value by offering access to non-competing sales channels such as airlines, MICE operators, points-redemption schemes, tour operators, and high-street travel agents – channels that provide guests who book further in advance, cancel less, pay more, spend more in-destination, and come back more often."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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