Hotelbeds expands partnership with Travel South USA to boost inbound tourism
Bedbank Hotelbeds announced a new campaign with Travel South USA to introduce travel advisors to the southern states of the US and promote both domestic and international tourism.
Starting this month, Hotelbeds will launch the campaign with Travel South USA targeting its network of travel advisors in the US, UK, Canada and Germany, to promote Southern US destinations.
Hotelbeds aims to showcase the varied tourist attractions , from beaches to mountains; activities, to big cities and small towns.
Following the success of the 2020 campaign in cooperation with Travel South USA, this year’s campaign will feature nine states and fourteen cities in the southern United States.
Each destination will provide a unique and diverse experience for leisure tourists.
The marketing campaign will be promoted through the company’s two main distribution channels Hotelbeds (for wholesale distribution) and Bedsonline (for retail travel advisors).
Joseph Sheller, Head of Global Destination Marketing at Hotelbeds, said: "After a very successful co-operated domestic campaign with Travel South USA, that included nine participants, we are expanding the footprint for this campaign."
"Now we have 23 destinations and the timing could not be better with the announcement of travel into the United States."
Liz Bittner, president & CEO, Travel South USA, added: "Partnerships are key-value and imperative for the Travel South USA group of states and city partners, and we couldn’t be more pleased with the results from our Hotelbeds strategic partnership."
"The campaign in 2020 helped many destinations stay afloat, and based on our early successes, we have launched a new and expanded campaign. Over the coming months, we have more partners, more hotels and attraction deals, and more outreach to the travel trade around the globe."
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