How to crack the China travel trade
Travel researchers, Carolyn Childs and Bronwyn White of MyTravelResearch.com, together with travel and tourism communications and China market specialist, Andrea Plawutsky of Amplify Me, have teamed up to undertake a comprehensive survey of the Chinese travel trade.
The results will be revealed during the China Travel Trade Research and Workshop: Insights to Action at the Royal Automobile Club, Sydney, on June 25.
Organisers say the strictly-limited numbers workshop will provide attendees with a competitive advantage when targetting the expansive Chinese inbound travel trade, "with strategic insights into how to connect with this important market, the sources of information used in guiding trade recommendations to clients, what factors influence their clients’ decision about where to go and what the Chinese travel trade need to know about to help sell Australia better".
The workshop will include a presentation of the research, a China Travel Trade Insight session with a panel of top Chinese travel trade experts and practitioners sharing their secrets, followed by a workshop session that translates the insights into action, showing participants how to use the research and practical ways to integrate the results into their business.
Priced at A$988 plus GST, MyTravelResearch is offering a Platinum Package that covers attendance at the workshop, the full report and membership to the China Travel Trade microsite to access the report, recorded presentation and additional resources.
Bookings and details at http://www.mychinatravelresearch.com.
Ian Jarrett
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