Hurtigruten appoints new UK director
Hurtigruten has appointed Cecilia Abert as country director for the UK & Ireland from February 16.
"Cecilia comes with a wealth of experience that will enable us to substantially grow our business in this key strategic market place", said chief commercial officer Magnus Wrahme.
In her capacity as country director, Abert will oversee the sales, marketing and brand building of the differentiated Hurtigruten product offering including; the Norwegian Coastal Voyages, the expedition style Explorer product with voyages to Antarctica, Greenland and Svalbard, as well as land-based polar adventures.
She previously spent 11 years with Regent Seven Seas Cruises, where she was most recently senior sales and marketing director overseeing all commercial initiatives in the UK and Europe.
She also has product and brand-building experience from L’Oreal and Doetsch Grether.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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