Hurtigruten launches loyalty programme
Hurtigruten has launched a loyalty programme for repeat customers.
The cruise company is hoping agents will promote the new scheme, called the 1893 Ambassador programme, to existing customers who maybe considering booking another voyage.
The programme offers benefits and discounts to anyone who has spent at least three consecutive nights on board.
Kathryn Beadle, sales and marketing director at Hurtigruten UK, said: “The name ‘1893’ dates back to the foundation of the Hurtigruten by Captain Richard With in 1893 and aims to illustrate our history and heritage.
“The programme encourages customers to book through their local travel agent and we aim to work closely with the trade in developing the scheme.”
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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