Hyatt entering mid-price market
Global Hyatt Corp. is entering the mid-priced market by transforming its recently acquired AmeriSuites into a product aimed at tech-minded Generation X-ers.
More than 140 additional Hyatt Places are expected to open by the end of next year, reports The Chicago Tribune.
Hyatt is reportedly spending more than $200 million to transform the AmeriSuites chain to appeal to a younger hotel guest.
Hyatt is following other hotel chains such as Starwood in pursuing the younger market.
Rates for the redesigned suites that will have 40-inch plasma televisions and free wireless internet are expected to average about $110, compared to $75 for an AmeriSuites stay.
Report by David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025
Hands In, UATP join forces for airline multi-card payments