Hyatt entering mid-price market

Sunday, 10 Aug, 2006 0

Global Hyatt Corp. is entering the mid-priced market by transforming its recently acquired AmeriSuites into a product aimed at tech-minded Generation X-ers.

More than 140 additional Hyatt Places are expected to open by the end of next year, reports The Chicago Tribune.

Hyatt is reportedly spending more than $200 million to transform the AmeriSuites chain to appeal to a younger hotel guest.

Hyatt is following other hotel chains such as Starwood in pursuing the younger market.

Rates for the redesigned suites that will have 40-inch plasma televisions and free wireless internet are expected to average about $110, compared to $75 for an AmeriSuites stay.

Report by David Wilkening



 

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