Hyatt launches luxury collection
Hyatt Hotels has launched a new luxury brand for hotels with distinct character.
Called The Unbound Collection by Hyatt, the brand will include ‘historic urban gems, contemporary trend-setters, boutique hotels, and resorts’ with each one having its ‘own individual brand identities, free from constraint or convention’.
The collection launches with properties including The Driskill Hotel in Austin, Texas, the Hotel du Louvre in Paris, and the Coco Palms Resort in Kauai, Hawaii, which is due to re-open in spring 2018 after a renovation.
"Future hotels in The Unbound Collection by Hyatt will be equally story-worthy, whether it be through a fascinating past, an exclusive location, famous architecture and design, or an award-winning dining experience," said Hyatt.
Mark Hoplamazian, president and CEO of Hyatt Hotels Corporation, said the brand would allow Hyatt to grow, not only in new markets, but also in new ones.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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