IHG Hotels & Resorts acquires Ruby, its 20th brand
InterContinental Hotels Group (IHG) has unveiled its 20th brand.
It has acquired the Ruby hospitality brand and its related intellectual property for €110.5 million.
Ruby is a premium urban lifestyle brand situated in major city destinations.
IHG expects to rapidly expand the brand globally.
Established in 2013, the brand currently operates 20 hotels (3,483 rooms) in major cities across Europe with another 10 pipeline hotels (2,235 rooms).
There are nine hotels open in Germany (Cologne, Dusseldorf, Frankfurt, Hamburg, Munich and Stuttgart), three in London, three in Vienna, two in Switzerland (Geneva and Zurich), and one in Italy, Ireland and the Netherlands.
The pipeline hotels are set to open over the next three years in Edinburgh, Marseille, Rome and Stockholm.
Ruby hotels have a ‘Lean Luxury’ approach to hospitality, it says.
Ruby will extend IHG’s appeal to modern, lifestyle-focused travellers, IHG says, and offer hotel owners a cost-efficient conversion-friendly premium hotel concept.
The brand says it has achieved a net system size compound annual growth rate (CAGR) of 26% over the last five years.
IHG expects to grow the brand with other hotel owners in Europe and globally.
It expects to have the Ruby brand ready for development in the US by the end of the year.
IHG is targeting the Ruby brand to grow to more than 120 hotels over the next 10 years.
Related News Stories: IHG Hotels & Resorts acquires Ruby, its 20th brand, and targets ... IHG Hotels & Resorts acquires Ruby, its 20th brand IHG Hotels & Resorts acquires Ruby, its 20th brand, and targets ... IHG Buys Ruby Hotels as 20th Brand IHG acquires 20th brand in Ruby hotels | Hotel Investment Today News | Acquisition of Ruby Hotels brand 'hits the spot' for IHG Hotels ... IHG Acquires 20th Brand, Ruby, to Further Global Expansion IHG acquires Ruby, its 20th brand, and targets global expansion IHG Hotels & Resorts acquires Ruby, its 20th brand | Hospitality ... IHG acquires urban lifestyle brand Ruby: Travel Weekly
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt