IHG – InterContinental Hotels Group to sponsor The 2007 Mazda Australian Rugby Championship
IHG (InterContinental Hotels Group) has bolstered its support for The 2007 Mazda Australian Rugby Championship, which kicks off on Friday 10 August, by signing on as the official accommodation provider to the championship for the next two years.
Involving eight teams from Western Australia, the ACT, Victoria, Queensland and New South Wales, the three-month competition will see games held across Australia in lead-up to the finals in October and IHG will provide accommodation at its InterContinental, Crowne Plaza and Holiday Inn hotels across Australia for players, team managers and coaches and tournament officials.
The agreement is especially significant for the Crowne Plaza brand of hotels, which have been the official home of the Australian Rugby Union and SANZAR in Australia and New Zealand for the best part of a decade and will be the face of the new competition.
“After backing the international rugby circuit in Australia and New Zealand over several years, we’re delighted to be extending our support to the largest tournament on Australia’s national rugby calendar,” said IHG regional director of sales and marketing Australia, New Zealand and South Pacific, Karin Nielsen.
“In addition to accommodating the players and officials participating in the tournament, we’ll be providing fans with incentives to join their teams at InterContinental, Crowne Plaza and Holiday Inn hotels as the tournament unfolds across the country.”
Report by The Mole
John Alwyn-Jones
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