IHG outlines Germany expansion
InterContinental Hotels Group will add five new Holiday Inn and Holiday Express hotels in Germany in the next three years.
Chief development officer Robert Shepherd said 57% of the market is unbranded, so there is a lot of opportunity for the group to ‘add value with our international brands’.
"The German hotel market is accelerating at pace and we are well positioned to take advantage of the appetite for branded growth," he said.
"Several of our signings in the last few months have been with long-standing partners of IHG, who have signed multiple development agreements with the company."
In total, the group has signed 24 hotels, or 4,000 rooms, within the first half of this year, its best signings performance since 2008.
In Germany it will open the 140-room new build Holiday Inn Express Pforzheim in late 2019.
In Mannheim, the Holiday Inn Mannheim City – Hauptbahnhof, will open in 2018, outside Mannheim train station and within walking distance of the city centre, financial district and University.
Nearby, the new build Holiday Inn Express Mannheim will have 160 rooms and feature the group’s ‘next generation’ design.
Meanwhile, in Bavaria the 182-room Holiday Inn Express Regensburg will open in late 2017 and will form part of a new development retail and office site.
In North Rhine-Westphalia, the 140-room Holiday Inn Express Oberhausen is set to open early 2018.
IHG has 64 hotels in Germany and 33 in the pipeline.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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