IHG signs Melbourne dual brand property
InterContinental Hotels Group will introduce a dual brand concept to Australia with Holiday Inn and Hotel Indigo slated for a single Melbourne site.
Hotel Indigo Melbourne Little Collins and Holiday Inn Melbourne Bourke Street Mall will be complementary additions to a $200 million mixed use development in the CBD and are expected to open in 2022.
The guestroom count will be 181 in Hotel Indigo and 272 at Holiday Inn, and feature various F&B outlets, a fitness center, meeting spaces and a distinct guest lobby and room experience for each of the brands.
The hotels will combine some back-of-house services and facilities.
"With such a large property and sought-after location, dual branding makes perfect sense. IHG has experience with dual branded properties in other markets, including the Hotel Indigo and Holiday Inn Express in Singapore Katong, and a dual-branded EVEN Hotel and Holiday Inn Express planned for Auckland in 2020," said Abhijay Sandilya, IHG’s senior director of development – Australasia.
"This long-term deal means Hotel Indigo and Holiday Inn will have a presence in the heart of Melbourne CBD for many years to come."
It becomes the second Hotel Indigo for Melbourne and the fourth overall in Australia.
There are currently 16 Holiday Inn hotels open across Australasia.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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