Independent Travel Experts unveils new brand
Independent Travel Experts (ITE) has unveiled a new look for its corporate brand.
The homeworking arm of The Travel Network Group said the refresh followed its best ever month of trading in January.
TNG group membership services director Lisa Henning added: "As a business, ITE is evolving. It’s becoming a bigger, more successful homeworking business with a highly motivated team who have just announced their most successful month of trading ever.
"Today we are celebrating this amazing result by launching the new brand of ITE and using it as a marker for the business to move forward onto even bigger and better things. We have an ambitious growth agenda."
Si Morris-Green, group marketing director, added: "We announced at our conference in Monaco last November that we would be rolling out new identities for all our core brands in 2018, and this is the second brand to launch.
"We introduced a new identity for Honeycomb, our Dynamic Packaging platform, back in December and today we are unveiling the new look for ITE."
The new logo incorporates a tag line: Unrivalled Personal Service. "Our new branding demonstrates our commitment to ITE as a core business and is one of our planned investments into ITE for 2018," added Henning.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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