Instaroom launches concierge messaging platform for hoteliers
Hospitality messaging platform Instaroom has unveiled a new communication solution offering hotels a simple to use web-based concierge platform.
Instaroom provides a white-label widget for hotel websites which can be customized incorporating analytics tools, and full messaging.
This allows hoteliers to establish direct relationships with new and returning guests to increase direct bookings and in turn lower distribution costs.
The solution offers a branded website widget, with localization that greets customers in their native language.
It also consolidates all communications across different messaging platforms including Facebook WeChat and email.
The service was established by former Tourico Holidays managing director for the Nordics and Baltics, Niklas Pettersson.
"The average hotel website only has a 2% conversation rate, in large part because hoteliers aren’t offering equal or better user experiences than big business-to-consumer travel sites," said Pettersson.
"It’s time for hoteliers to embrace the next generation of travelers and connect with them using an intuitive, centralized messaging ecosystem that connects travelers directly with hoteliers."
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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