InterContinental still the one for guest satisfaction, says Roy Morgan
Intercontinental Hotels has narrowly maintained its lead in customer satisfaction ratings, according to the latest Roy Morgan Research data.
Mantra, Crowne Plaza, Marriott and Hilton have all closed the gap on Intercontinental and there is now less than a two percentage point gap between the top five hotels.
For the year ended May 2010, 88.8% of Australians who stayed at an Intercontinental hotel were either ‘very’ or ‘fairly’ satisfied, followed by 88.6% for Mantra, 88.5% for Crowne Plaza, 87.9% for Marriott and 87.2% for Hilton.
Jane Ianniello, Roy Morgan Research International director of tourism, travel and leisure, said, 
“Roy Morgan Single Source shows that premium hotel and resort brands have lower patronage levels but receive the highest satisfaction ratings.
“Intercontinental is maintaining a narrow lead on other premium hotels and resorts, but Crowne Plaza, Marriott, and Hilton have all significantly improved their satisfaction ratings over the past two years.â€â€¨
Bruce McKenzie, chief operating officer Australasia of IHG, owner of the InterContinental and Crowne Plaza brands said, “The phrase ‘voting with your feet’ is never truer than with hotels.
“Today’s traveller has more choice than ever, and we love it when they not only stay with us, but they keep coming back.â€
The Roy Morgan Hotel & Resort Customer Satisfaction survey tracks the patronage and overall satisfaction levels among hotel guests, comparing premium, mid-level and basic service categories.
More than 23,120 Australian residents participated in the survey over the last 12 months.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025
U.S.A. and Israel attacks on Iran impact air movements in the Gulf (Update 1.00pm CET)
Global tourism exceeds 1.5 billion travelers announces UN-Tourism