Ireland: Come stay and play
Tourism Ireland has kicked off 2012 with the roll-out of a new global advertising campaign – ‘Jump into Ireland’ – to promote Ireland overseas over the next three years.
The campaign will be rolled out online in Australia and New Zealand over the coming months.
The tagline for the new campaign – ‘Jump into Ireland’ – is designed to convey a sense of playfulness and “to reflect the immersive nature of a holiday here with iconic experiences and warm, friendly peopleâ€.
Niall Gibbons, chief executive of Tourism Ireland, said, “This new global campaign has been designed to help us build on the return to growth achieved last year, when overseas tourism to the island of Ireland grew from all main markets and grew ahead of our competitors, regaining market share.
“While there is no doubt that recent economic turmoil has brought increased uncertainty, affecting business and consumer confidence in markets overseas, the overall outlook for travel and tourism remains positive.
“Our goal is to welcome over nine million overseas visitors to the island by 2015, exceeding the record year for tourism of 2007.â€
The campaign launched on the same day as the new daily, direct Emirates service from Dubai to Dublin.
Ian Jarrett
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