Ireland: Come stay and play
Tourism Ireland has kicked off 2012 with the roll-out of a new global advertising campaign – ‘Jump into Ireland’ – to promote Ireland overseas over the next three years.
The campaign will be rolled out online in Australia and New Zealand over the coming months.
The tagline for the new campaign – ‘Jump into Ireland’ – is designed to convey a sense of playfulness and “to reflect the immersive nature of a holiday here with iconic experiences and warm, friendly peopleâ€.
Niall Gibbons, chief executive of Tourism Ireland, said, “This new global campaign has been designed to help us build on the return to growth achieved last year, when overseas tourism to the island of Ireland grew from all main markets and grew ahead of our competitors, regaining market share.
“While there is no doubt that recent economic turmoil has brought increased uncertainty, affecting business and consumer confidence in markets overseas, the overall outlook for travel and tourism remains positive.
“Our goal is to welcome over nine million overseas visitors to the island by 2015, exceeding the record year for tourism of 2007.â€
The campaign launched on the same day as the new daily, direct Emirates service from Dubai to Dublin.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025