ITB Asia Virtual attracted audience of 35,000
The first ever virtual edition of ITB Asia racked up an audience of more than 35,000 travel professionals.
The three-day event was themed ‘Reinventing Travel in the New Normal’ and featured 160 speakers from and over 100 conference sessions.
There were keynote sessions covering all major travel segments such as corporate travel, travel tech, tours and activities, destination marketing, air travel, and hotel distribution.
All sessions are recorded and are available on demand for all registered users.
"We are proud to be playing our part in creating a close-knit community who support one another through the good times and the more difficult ones. The past three days have been a testament to the resilience of our peers," said Katrina Leung, Managing Director of Messe Berlin (Singapore), organiser of ITB Asia.
It unveiled a hybrid format for next year.
Scheduled to take place in Singapore, from 27-29 October 2021, it will feature a traditional live in-person format and an online remote model hosted on the ITB Community in Asia platform.
Written by Ray Montgomery, Asia Editor
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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