ITC rebrands and expands product range
ITC Luxury Travel has changed its name to the Inspiring Travel Company and expanded its product range.
Sister brands Western & Oriental, Rainbow Tours, Villa Select, Regent Holidays, ITC Sports Travel and Horse Racing Abroad will keep their established names, but their Chester-based parent company will be known as ITC Travel Group.
In a statement, the company said the product portfolios across the group will be grown ‘to more firmly define the specialist area of each individual tour operator’.
"Since our founding in 1974, we have expanded considerably from our core product of Caribbean beach holidays, and while we will always remain experts in those glorious islands, we now offer clients a much wider choice," said ITC Travel Group CEO Jennifer Atkinson.
"We decided we needed a new name which would reflect the sheer variety of choice we offer, so we’re delighted to unveil the Inspiring Travel Company as the new name for ITC Luxury Travel."
The new name follows a consultation process which included sourcing the opinions of key travel agent partners, stakeholders and customers for their insights into each brand, it said.
Inspiring Travel Company is born from the abbreviation ITC, which previously stood for International Travel Connections.
The company’s website will change to inspiringtravelcompany.co.uk, with traffic re-directed from the former site, itcluxurytravel.co.uk.
A new strapline – ‘Experts in the Extraordinary’ – is being employed group-wide to unify the sister companies.
Rainbow Tours, which specialises in Africa and Latin America, will grow its portfolio to offer tailor-made trips worldwide. Amongst the new destinations being launched are Sri Lanka, India, Borneo and Canada.
Western & Oriental will expand into Africa, Latin America, New Zealand, Iceland and the Philippines from this summer.
Inspiring Travel Company is increasing its collection of villas and luxury cruises to sit alongside its featured hotel, resort and private island offerings around the world.
A comprehensive ski programme is also being launched for the 2017/2018 season.
Regent Holidays will launch tours to Lebanon and Palestine this year.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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