Jamaica Tourist Board targets homeworking travel agents
The Jamaica Tourist Board (JTB) has announced a series of initiatives for 2025 aimed at supporting the growing sector of homeworking travel agents.
Recognising that 60% of UK-based retail travel agents are now home-based, the JTB has become the first National Tourist Office to establish a dedicated Business Development Officer (BDO) role for this growing sector.
Donovan Donaldson, previously BDO for the Southern UK, now takes on this newly created role as BDO for homeworking sellers.
His remit includes supporting 50 identified homeworking groups in the UK through targeted training, hybrid Fam trips, and other resources.
Sean-Pierre Webster has now joined the UK team to take on the role of BDO for the Southern UK.
The JTB is introducing first-of-its-kind hybrid Familiarisation (Fam) trips designed specifically for home-based agents.
These trips allow participants to balance work commitments during the mornings while exploring Jamaica’s resorts and attractions in the afternoons.
In 2025, the JTB will host eight Fam trips, showcasing new properties such as the Riu Aquarelle and Princess Resorts.
A special Fam trip is also planned for the Jamaica Carnival.
The JTB is launching several initiatives to further support homeworkers, including:
Monthly Clinics: Networking events in regional hotspots featuring immersive “sensory Jamaica” experiences where agents can bring clients.
Consumer Show Packs: Agents participating in consumer shows will receive financial contributions, promotional materials, brochures, and branded banners.
Webinars and Training: Regular sessions on key topics, including villas, city and beach tourism, and new product offerings.
In addition to homeworkers, the JTB will continue supporting all travel agents with a number of trade initiatives.
Related News Stories: Jamaica - TravelMole HotelPlanner AI: Call handlers with the human touch Over 100 P&O Cruises outbreak guests demand compensation Crystal signs order with Fincantieri for third ocean ship Thomas Cook acquired by Poland based eSky Group Vicksburg, Mississippi: Small town charm, big history - TravelMole Pacific Asia Travel Association reveals 2025 travel trends Begin your adventure the easy way with Ambassador - TravelMole Emirates opens London travel store MSC World America showcases new bar and lounge concepts
Learn more about : Jamaica ( N. America )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt