Jamaica unveils new brand identity
Jamaica has launched its new brand, Jamaica – Get All Right.
The new identity will be promoted in a multi-media campaign which is due to launch after WTM.
It replaces the island’s previous identity, ‘Once you go, you know’.
Minister for Tourism Dr Wykeham McNeill said the new campaign had generated a positive response by WTM visitors and Jamaica travel partners.
The new brand identity coincides with Thomson Airways’ debut flight to Jamaica on its new Boeing’s 787 Dreamliner, which leaves the UK for Montego Bay tomorrow.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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