‘Jason Bourne’ boosts United’s new Olympic spot
United Airlines has just debuted two new commercials celebrating United’s sponsorship of Team USA in the 2012 Olympics Games.
The 30-second spot, ‘Getting Ready," features dramatic match cuts of flight crew preparations paired with Olympians getting ready to compete. ‘Tunnel’ is a 60-second spot highlighting United’s role in flying Team USA to London.
Both are narrated by none other than ‘Jason Bourne,’ Matt Damon. The stirring soundtrack may sound familiar. It is United’s theme song, ‘Rhapsody in Blue’ by George Gershwin.
Both commercials will air continuously throughout NBC coverage of the games.
The campaign includes print and outdoor ads and social media promotion.
Gretchen Kelly
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season